People who shop at Trader Joe's are hip. They're smart too, aren't they? According to the marketing demographics, they are:
Scarborough Data, a market research firm, profiles the typical Trader
Joe's shopper as a college-educated, white homeowner with a median age
of 44 and a median household income of $64,000. Almost evenly divided
among married people and singles, females and males, two-thirds have
no kids at home.
I shop there too. Sometimes I feel like I'm part of the TJ's elite. But then I pull into the Trader Joe's parking lot and realize two very important life lessons:
1) Getting behind the wheel of an automobile will turn the most docile and well-meaning person into a douche bag in mere seconds. If Stevenson wrote the Jekyll and Hyde story today, it wouldn't be a chemical formula that turned the good doctor into a brutish sociopath - it would be a Toyota.
2) Said douche bag, having arrived at the TJ's parking lot, also drops down into double-digit IQ scores.
Still, I'd rather put with the douche bags at TJ's than the ghetto fabulous a-holes at Ralphs.
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